What is Search Engine Optimization(SEO)?

In today’s context, website is the face of your business. Optimizing your website for search engines help your website stand out and rank high in search engines to hit the eyes of your prospective customers, who otherwise will choose your competitor’s website and you could lose a customer and sale.
As search engines offer an easy way to find any product or service, more and more people turn to search engines to identify their desired products / services. As more and more websites are added every day, the possibility of your website hitting the eyes of your prospective buyers in search engines like google or yahoo decreases day by day if not it is optimized professionally.

Why is search engine optimization important? 

In simple terms, if your website is not ranking high enough on google and other search engines, you are losing customers and money to your competition every single day. When optimized properly, your website can become a tangible online asset which will become a powerful lead and sales generator, besides greatly enhancing  the unlimited traffic potential, ease of access, cross browser compatibility, enhanced online identity and unmatched brand recognition your business can get out of your website.